Brand identity that meets manufacturer standards and still looks like you.
Elevate your car dealership with XL Design and Code's specialised Corporate Identity services, tailored for automotive brands.
Our expert brand specialists understand the unique needs of car dealerships, seamlessly aligning with manufacturer guidelines to deliver cohesive and impactful brand identities.
From crafting compliant logos and vibrant colour schemes to consistent typography and a professional brand voice, we ensure your dealership reflects the car company's standards while standing out locally.
A full brand system, not just a logo.
Every element built to work inside your manufacturer's rulebook and to stand out on your forecourt.
Compliant Logo Adaptation
Dealership branding built within manufacturer logo-use rules, correct spacing, colour and lock-ups, signed off against guideline documents.
Colour Palette Systems
Vibrant, guideline-approved colour schemes applied consistently across signage, digital assets and print, so your dealership is instantly recognisable.
Typography Systems
Consistent type pairing across every touchpoint from showroom signage to social graphics carrying the same voice everywhere it appears.
Brand Voice & Tone
A professional brand voice defined and documented, so every piece of communication sounds like the same dealership wrote it.
Manufacturer Guideline Alignment
We work directly inside OEM brand standards, keeping every asset compliant without slowing down local marketing turnaround.
Local Distinctiveness
Compliant doesn't mean identical, we build in the local character that makes your dealership recognisable in your own market.
One brand, applied to everything on your forecourt.
From roll up banners to handover gifts, every piece carries the same guideline compliant identity designed once, delivered everywhere.
Print & POS
- Pull-up / roll-up banners
- Outdoor/roadside banners
- Feather flags & forecourt flags
- A1/A2/A3/A4/A5
- Leaflets & flyers
- Window graphics, stickers & vinyls
- Corner stickers
- Floor graphics
- Silent salesmen (in-window cards)
- Sandwich / Pitch boards
- Gazebos
- Cafe banners
- Livery (vehicle, showroom & building)
- Building/roadside signage & digital screens
Sales & Aftersales Collateral
- Handover folders & booklets
- Thank you cards
- Appointment cards
- NPS survey materials & postcards
- Feedback / review forms
- Data capture cards
- Business cards & compliment slips
- Name badges / name plates
- Vouchers (accessory, goodwill, loyalty)
- Handover gifts (e.g. Toblerone table tops)
- Table planners / desk pads / wall planners
Digital & Social Media
- Social media asset packs (paid & organic)
- Facebook / Instagram ad creative
- Email signatures
- Digital brochures
- Showroom TV & waiting-area screens
- Website / Auto Trader imagery
- Video content (reels, showroom videos)
Branding & Identity
- Logo design/adaptation (manufacturer + dealership lock-ups)
- Brand guidelines
- Livery redesigns
- Reg plate covers
Events & Promotions
- Event/show POS & banners (exclusive events, motor shows)
- Sponsorship boards (golf, football, rugby clubs)
- Lanyards
- Competition/social campaign assets
- Christmas/charity campaign materials
Direct Mail & Advertising
- Direct mail campaigns
- Press/magazine adverts
- Catalogue ad frames
Recruitment & Internal Comms
- Recruitment posters/banners/leaflets
- Staff training booklets
- Internal process documents & daily logs
- Commission sheets
Specialty / Bespoke
- Editable PDF templates
- Charity partnership branding
- Anniversary campaign assets
- Trade parts marketing materials
Lloyd Motor Group
XL Design & Code is the graphic design partner for Lloyd Motor Group, a regional motor group delivering brand compliant design work across their dealership network within manufacturer guidelines.
- Corporate identity aligned to manufacturer standards
- Consistent brand voice across dealership sites
- Local distinctiveness within a national brand
Guideline first, from brief to roll-out.
The same process whether it's a single dealership or a multi site group.
Review the manufacturer guidelines
We start with your OEM brand book logo rules, approved colours, typography and tone before a single design begins.
Design the local layer
Colour schemes, typography and voice built to stay compliant while giving your dealership its own local identity.
Document the system
A brand spec sheet delivered so every future asset in-house or agency stays consistent and on guideline.
Roll out across touchpoints
Signage, digital, print and social the same brand, applied consistently everywhere it needs to appear.
Let's align your brand to the standard.
Send over your manufacturer guidelines and current branding, and we'll come back with a free, no obligation review of where your Corporate Identity could work harder.